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Rebrand of a new açai café launching in Chester, developing a fresh and engaging visual identity that captures the vibrant, health-conscious spirit of the brand. From logo and colour palette to packaging concepts and print material, I delivered a cohesive system that reflects the café’s focus on natural ingredients and health-conscious lifestyle. The rebrand was designed to appeal to a modern audience while standing out in a competitive local market.
Client
The Açai Grove
Service Provided
Brand Identity
YEAR
2025
The Goal:
To build a full brand identity and website for a new açai café that would resonate with health-focused consumers, stand out visually, and create a strong, recognisable presence across both physical and digital touchpoints.
The Challenge:
The client had experimented with some initial visuals, but lacked a unified direction or brand system. The challenge was to refine the brand into something professional, consistent, and scalable — maintaining the original personality while elevating the overall presentation.
The Results:
The identity has been implemented across launch materials, social content, and signage. The new visual direction sets the foundation for a strong launch and future brand growth.
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